I've no idea if this is true or an urban legend, but I heard a story when I was at university about Noam Chomsky going to some university in Asia to do a talk on "government and binding", which resulted in the audience being double the expected size - half linguists there to hear about this element of his generative grammar theory, and the other half undercover agents looking to find out what sort of anarchy Chomsky was going to be spouting. :-D

They were disappointed when they found out what "government and binding" actually referred to. So was I, to be honest.